User Acquisition & Retention Workshop

User Acquisition & Retention Workshop

BD 85
(27 reviews)

This intensive workshop series focuses on the two critical pillars of app success: acquiring the right users cost-effectively and keeping them engaged long-term. Tailored specifically for the Bahraini market, this hands-on program combines theory with practical implementation of acquisition and retention strategies.

Workshop Features

  • 8 intensive workshop sessions (3 hours each)
  • Multi-channel user acquisition strategy development
  • Campaign setup and optimization across major platforms
  • User segmentation and targeting for Bahraini audiences
  • User journey mapping and optimization
  • Engagement mechanics and retention hook development
  • Churn prediction and prevention strategies
  • Performance metrics and analytics setup
  • Custom acquisition funnel analysis for your app
  • Implementation support and campaign review

User Acquisition & Retention Workshop

The User Acquisition & Retention Workshop is an intensive, hands-on program focused on the two most critical challenges facing app businesses: attracting the right users cost-effectively and keeping them engaged for the long term.

This workshop series is ideal for:

  • App marketing managers responsible for growth metrics
  • Digital marketers transitioning to mobile app marketing
  • App developers seeking to optimize user acquisition costs
  • Product managers focused on improving retention metrics
  • Businesses struggling with high churn rates or acquisition costs

Unlike general courses that cover these topics as part of a broader curriculum, this specialized workshop provides deep, actionable insights into acquisition and retention strategies specifically. The workshop's structure alternates between teaching sessions and implementation periods, allowing you to apply what you've learned to your app between sessions and get feedback on your results.

What sets our workshop apart is its focus on the Bahraini and GCC markets, including detailed analysis of regional user behavior patterns, preferred acquisition channels, and engagement triggers specific to local audiences. We also provide personalized guidance on your app's specific acquisition funnel and retention loops.

42% Average reduction in customer acquisition costs for workshop participants
57% Average improvement in 30-day retention rates
84% Of participants achieve positive ROI within two months

Workshop Curriculum

Part 1: User Acquisition Foundations & Strategy (3 Sessions)

Session 1: Acquisition Strategy & Channel Selection
  • Understanding the user acquisition landscape for Bahrain
  • Defining your target user profiles and acquisition goals
  • Evaluating and selecting optimal acquisition channels
  • Building a multi-channel acquisition strategy
  • Budget allocation and ROI forecasting
Session 2: Paid Acquisition Campaign Setup & Optimization
  • Setting up campaigns on major platforms (Facebook, Google, Snapchat)
  • Regional ad networks and opportunities
  • Creative development and testing methodologies
  • Targeting and audience segmentation for Bahraini users
  • Bid strategies and budget management
  • Optimization for quality users vs. volume
Session 3: Organic Acquisition & Alternative Channels
  • Leveraging App Store Optimization for organic growth
  • Content marketing and PR strategies for apps
  • Influencer marketing in the Bahraini context
  • Referral programs and viral mechanics
  • Partnership and cross-promotion opportunities
  • Tracking and attribution for multi-channel acquisition

Part 2: Retention & Engagement Excellence (3 Sessions)

Session 4: User Journey Mapping & Onboarding Optimization
  • Mapping the ideal user journey for your app
  • First-time user experience optimization
  • Creating effective onboarding sequences
  • Activation triggers and "aha moments"
  • Measuring and optimizing early stage retention
  • Cultural considerations for Bahraini users
Session 5: Engagement Mechanics & Habit Formation
  • Behavioral psychology principles for app engagement
  • Building habit-forming features into your app
  • Push notification strategies that drive action
  • In-app messaging and communication optimization
  • Rewards, gamification and incentive design
  • Re-engagement campaigns for lapsed users
Session 6: Retention Analytics & Churn Prevention
  • Setting up retention analytics and dashboards
  • Cohort analysis and retention curve interpretation
  • Identifying churn signals and at-risk users
  • Developing proactive churn prevention strategies
  • Win-back campaigns for churned users
  • Long-term loyalty program development

Part 3: Strategy Integration & Implementation (2 Sessions)

Session 7: Metrics, Economics & LTV Optimization
  • Key metrics for acquisition and retention performance
  • Customer Lifetime Value calculation and forecasting
  • Balancing acquisition costs with expected LTV
  • Monetization optimization to improve unit economics
  • Building performance dashboards and reporting
  • Data-driven decision making frameworks
Session 8: Integrated Strategy & Growth Planning
  • Integrating acquisition and retention strategies
  • Developing a comprehensive growth plan for your app
  • Resource allocation and team structure
  • Testing frameworks and experimentation roadmaps
  • Adapting to platform changes and market trends
  • Personalized strategy review and optimization

Workshop Instructors

Zainab Al-Alawi

User Acquisition Expert

Zainab has managed over $8 million in app marketing budgets across the MENA region, specializing in performance marketing for mobile apps. She previously led user acquisition for one of Bahrain's most successful fintech apps, achieving a 70% reduction in acquisition costs while maintaining user quality. Her expertise spans Facebook, Google, Snapchat, TikTok, and regional ad networks.

Faisal Al-Doseri

Retention & Engagement Strategist

Faisal combines product management expertise with behavioral psychology to create effective retention strategies for apps. He has helped multiple apps in the GCC region improve their retention rates by 40-60% through onboarding optimization, engagement loop design, and churn prediction modeling. His background in data science enables him to transform user insights into actionable retention tactics.

Workshop Reviews

5.0
27 reviews
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Sara K., Marketing Manager
March 28, 2024

This workshop delivered immediate ROI for our app. We implemented the Facebook campaign optimization techniques from session 2, and within two weeks, our cost per acquisition dropped by 38%. The retention strategies from sessions 4 and 5 helped us completely redesign our onboarding flow, resulting in a 52% improvement in Day 7 retention. The instructors provide actionable advice based on real experience, not just theory. Worth every dinar!

Mohammed R., App Developer
February 14, 2024

As a developer with limited marketing knowledge, this workshop transformed how I think about user acquisition and retention. The hands-on approach meant I could implement strategies between sessions and get feedback on my results. The sections on habit formation and engagement loops were particularly valuable - we built these concepts directly into our app's feature roadmap. Our 30-day retention has improved by 64% in just two months.

Fatima H., Digital Marketing Lead
January 5, 2024

This workshop stands out because of its focus on the Bahraini market. The instructors understand local user behavior and preferences in a way that global courses simply don't. Zainab's insights on regional ad networks saved us thousands in wasted ad spend, and Faisal's approach to culturally relevant engagement mechanics has significantly improved how users interact with our app. The personalized feedback on our acquisition funnel helped us identify critical drop-off points we hadn't noticed before.

Frequently Asked Questions

How does the workshop format work?

The workshop consists of 8 sessions spread over 4 weeks (2 sessions per week). Each 3-hour session includes both teaching and hands-on work. Between sessions, you'll have implementation assignments to apply what you've learned to your app. The following session begins with a review of your implementation and results before moving on to new content. This format ensures you're not just learning theory but actually implementing strategies and seeing results during the workshop.

Do I need to have active acquisition campaigns running to benefit from the workshop?

While having active campaigns allows for immediate optimization, it's not required. If you're not currently running acquisition campaigns, the workshop will prepare you to launch them effectively. For the retention portion, you'll need an app with at least some active users to implement and test the strategies, though we can adapt if you're pre-launch or have very few users. We'll work with you based on your app's current stage.

How is this workshop different from the acquisition and retention modules in your other courses?

While our other courses cover these topics as components of a broader curriculum, this workshop provides much greater depth and hands-on implementation support. We dedicate 24 hours exclusively to acquisition and retention compared to 4-8 hours in other courses. The workshop also includes personalized campaign reviews, implementation support between sessions, and customized strategy development for your specific app. The focus is on practical implementation rather than just concepts.

Is the workshop suitable for all types of apps?

Yes, the core principles of acquisition and retention apply across all app categories, though the specific tactics may vary. We've successfully worked with gaming apps, e-commerce, fintech, health and fitness, productivity, education, and service apps. During the workshop, we provide category-specific insights and examples relevant to your app type. We also tailor the personalized feedback and strategy sessions to your specific app category and business model.

What kind of results can I expect after completing the workshop?

While results vary based on your app's current performance and how thoroughly you implement the strategies, our participants typically see acquisition cost reductions of 25-50% and retention improvements of 30-70% within 1-3 months of completing the workshop. Many start seeing initial improvements during the workshop itself, particularly in acquisition campaigns which can be optimized quickly. Retention improvements often build over time as you implement and refine engagement mechanics and user journeys.

Quote from the Future

"Looking back at 2025, we can clearly see that the businesses who invested in app marketing education during the digital transformation wave of the 2020s became the market leaders of today. Their foresight in understanding mobile channels as primary business drivers gave them an unmatched competitive advantage." - Global Digital Economy Report, 2030